We’re halfway through summer, and you might be having the time of your life with your family — or maybe not. Without access to the summer camps and activities that keep your kids busy, and with most summer vacations postponed or cancelled, you’re not alone if your summer is feeling more stressful than enjoyable.
As a working parent, your office may still be at home. Trying to do this alongside your children (who are longing for a carefree summer) can present a whole new set of challenges.
Good news! You can keep your family safe and yourself sane by getting them involved in your business. Let’s face it, kids love to help! Being part of a team makes them feel valuable and gives them a platform to express their strengths. Plus, you’ll love seeing how their talents can contribute to your business.
Before you start doling out your to-do list, here are a few ideas to get you started.
Refresh (or build) your website. Do you have a teenager who has design and digital skills that make your head spin? Let them help you to refresh or make your business website. Potential buyers and sellers search online to investigate real estate agents and your site needs to show prospective clients what you offer.
Have a formal meeting with your teen to talk about look and feel, choose images and to discuss plug-ins that allow you to include listings on your site along with some clever tools like mortgage calculators. Then, set a timeline, budget and schedule regular meetings to keep the project on schedule.
Get on point with social media. Keeping your social media accounts fresh and informative can feel like a full-time job. Not to your teen. Collaborate with your teen to create a content calendar for your channels that includes a posting schedule, content themes and identifies required images and videos. Check out our tips to use your social media to Work by Referral.
Then, you may choose to invest in a drone to get sweeping shots of your listings’ exteriors and to add some fun to your posts. You may also let your teen do a photo shoot of you on-the-go so that they have a library of images to pull from.
Prep your Pop-Bys. If you have youngsters that love to craft, let them help you to prep your pop-by gifts. Once you have decided what you will drop off, set up a simple assembly line and let your littles help you to put products in baskets and to attach your tags.
Celebrate the close. Closing a deal is exciting to everyone. Since you Work by Referral, you know that helping your client to celebrate their new home is meaningful and fun! Get your family involved by recruiting their help to wrap the new home’s door, to shop for and drop-off their first round of groceries, to pop-by and do an impromptu photo shoot of “move-in” day or to help them move it.
This summer will be unique and a great opportunity to get your family involved in your business. We’re here for you! For more tips, inspiration and advice on how to navigate the real estate industry during these unprecedented times, visit Buffini Bonus Resources for ideas.