In these difficult days, it’s reassuring to know that there are people behind the scenes helping to make the gift of homeownership a reality for many. I recently interviewed Ken Trepeta, President and Executive Director of the Real Estate Services Providers Council (RESPRO®), to learn about the RESPRO® mission and find out how real estate professionals around the country are still closing transactions in the middle of a pandemic. Here are some of the main takeaways:

People Are Still Getting Deals Done

In these unprecedented times, there may be impediments to getting deals done but, even in the hardest-hit areas, transactions are still closing. Whether it’s by way of virtual tours or other technologies, such as e-signatures or remote notarizations, people are being very creative, resourceful and entrepreneurial in how they are continuing to keep things moving forward. Many are learning new, more effective and efficient ways to conduct business than they might have in the past. It’s also important to remember that real estate transactions generally take some time so, even if an area is essentially shut down, there is still a lot of foundation that can be laid in the background to keep things moving in the right direction.

We’re All in the Same Storm, but Not Everybody’s in the Same Boat

Different states were affected differently by the COVID-19 pandemic and they are opening up in different ways right now. Some of the hardest-hit areas will be slower to get back moving. Meanwhile, in areas that have been less affected, the market will be quicker to get back to activity. If we weather this storm, demand will get shifted to later in the season. The economy will come roaring back, so we must also get ready to come back strong. Real estate will be at the forefront of a bounce-back. People are ready to live life again and part of living life again is getting a new home or upgrading their current one.

Service Is Still at a Premium

When this storm has passed, those who experienced difficulty will remember who was there to provide help – and who was not. Now more than ever, it’s vital to be a voice of support and advice for your customers. Technology has its place, but old-fashioned customer service and caring for people is still at a premium and that will continue into the future.

Listen to the latest episode of “The Brian Buffini Show” to hear more about today’s real estate landscape.

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