In order to run a successful long-term business, you need to show some love to your database. A database is far more than a list of names and numbers; it’s a treasure trove of relationships that need to be nurtured to form the sorts of strong bonds on which a long-lasting business is built.
- Build Relationships
Unlike transactional marketing, Working by Referral is all about maintaining a consistent level of contact with and care for the people in your database. Relationships are at the heart of every good business, so you have to make building them your business! Strive to always go above and beyond for your customers and exceed their expectations. By doing this, you’ll reap both a current and a future payout. Day to day, you’ll enjoy high-quality leads and a steady income. You’ll also build relationships with people who will send you trusted referrals now and into the future.
- Send Items of Value
When you give to a giver, they give back! A great way to give to your clients is to send them Items of Value every month. An Item of Value provides important information that may be of interest to your clients, or someone they know. Topical and easily shareable, Items of Value reinforce your role as an advocate and expert and further strengthen your relationships with your clients.
- Write Personal Notes
Everyone loves to receive a handwritten note in the mail. Keep in touch with your customers by writing them a short note to show gratitude, appreciation or just to check in and see how they’re doing. If you want your clients to know that they are always top of mind, write a note!
- Throw a Client Appreciation Party
Client appreciation events are a great way to bring all your best people together and show them how much they mean to you. Right now, you might not be able to meet in person, but you can still organize a gathering online to demonstrate to your customers how much you value them. Taking care to adhere to all safety guidelines, you may even be able to have a socially-distanced meet-up or even a drive-up!
If you want some more innovative ideas, why not check out Buffini & Company Referral Maker® PRO? This tried and trusted system shows you how to generate leads and build relationships with people you know and like.
Every month, we send Referral Maker® PRO Members a real estate marketing kit filled with all the flyers and note cards you need to market your business and reinforce your character and competence. Members can also access the month’s corresponding cover letter, eReport and more through Referral Maker® CRM. All of these pieces work together to remind your clients of your expertise. They also give you the opportunity to reach out and say hello, listen for a need to fill or just remind them that you’re never too busy for their referrals.
Sign up for a free business consultation for more on how Referral Maker® PRO can help you share the love with your top clients!
By consistently demonstrating that you’re willing to go above and beyond to show love and appreciation for your clients, you will receive more referrals and ultimately build a business that lasts, not just for Valentine’s Day, but for many years to come!