With so many marketing, media and technology companies entering the real estate space, it can be hard to pinpoint the business strategies that will actually stand the test of time and yield results. Industry disruption tends to distract us from the timeless principles that guide sound business — and these disruptive methods are especially attractive during turbulent times or economic uncertainty.
So how can real estate professionals stay focused in today’s noisy market with all the negativity and disruption?
Through a combination of real estate coaching and business training, top producers are sticking to a few core principles in order to stay the course during disruptive times.
Keep Your Culture Upbeat — Even when working from home, try to do everything you can to create a positive, productive workspace. When communicating with fellow real estate agents and your clients, avoid negativity, and focus on being a person who shares value. By committing to this upbeat culture, you demonstrate a high level of personalized care for the people you work with, which is something the big real estate disruptors can’t really provide.
Make Service a Top Priority — Most disruptors pop up because consumers’ needs aren’t being fully met — that’s why it’s your job to make sure your customers always receive the white glove treatment and then some! Ask yourself what you can do to make someone’s day, whether that’s delivering them a small appreciation gift or sending a handwritten note of gratitude. No matter where you are in the transaction, make sure great service is your number one priority.
Surround Yourself With the Best — Join a network of like-minded agents who are also working with timeless business principles in mind. Look for networking groups online or through social media. For example, Buffini & Company real estate coaching Members have the opportunity to synergize and exchange ideas in the Buffini & Company Members Group on Facebook. These networks will help propel you toward a successful, unique business model.
Seek Out Accountability — You don’t have to navigate this confusing industry solo. Get a real estate coach to help you develop an unshakable business strategy, and to also hold you to it! You may also choose to team up with another agent in your office to make sure both of you are sticking to tried-and-true real estate lead generation strategies, instead of letting disruption run your business.
Buffini & Company One2One Coaching provides top-of-the-line real estate coaching to help you confidently run your business in this changing industry. Sign up for a free business consultation to see how One2One Coaching can keep you on track during these uncertain times.